27/01/2022

PATRÓN Tequila, the tequila giant launched their limited edition and one-of-a-kind tequila, PATRÓN Chairman’s Reserve. Crafted in the honor of the founding chairman of PATRÓN in 1989, The brand launched its 100% Extra Añejo Tequila which is packed with a fine balance of color, aroma, taste, and finish. It has a bright crystalline and an old gold color and has stunning aromas of raisins, light wine, light caramel, and oak wood. It tastes of honey, butter, and caramel and finishes off with citric, orange, and tangerine notes. 

PATRÓN Chairman’s Reserve; Image Source - Patron Tequila

Reserved for the connoisseurs, this tequila has been fully aged at Hacienda in different barrels out of which 80% were from Sauternes, a few from French Limousin, and the rest were New American Oak barrels. With an outstanding wine-like finish complementing the delicious notes of Agave, this tequila comes packed with 40% Alcohol by Volume and a quantity of 750 ML. 

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The Chairman’s Reserve blend comes in a beautifully hand-crafted crystal decanter which has been numbered by the PATRÓN Familia. With only 150 bottles, it is enclosed in a box in the shape of a dome with double doors opening in the front. The doors feature laser-cut panels that allow light to illuminate the tequila inside the bottle. Drawing inspiration from the birthplace of PATRÓN Tequila in Atotonilco el Alto, Mexico, the stunning case depicts the Jalisco highlands, the PATRÓN Hacienda, and the agave fields. It is built with dark and polished hardwood, hammered metal, and elegant engravings and inlays. The whole parcel is indeed a piece of art.

PATRÓN Chairman’s Reserve Bottle; Image Source - Patron Tequila

Reserved for the most discerning fans, this tequila is only available for purchase through an NFT, a Non-Fungible Token (Read more about it here). The NFT would correspond to a physical bottle of PATRÓN Chairman’s Reserve, on BlockBar which is a platform with a marketplace that allows you to sell and purchase NFTs. 

“We’re excited to be a part of this innovative milestone for both PATRÓN Tequila launching its first NFT, and BlockBar teaming up with PATRÓN - the number one ultra-premium Tequila - as the first Tequila brand on our platform.” - Dov Falic, Co-Founder and CEO of BlockBar

PATRÓN Chairman’s Reserve NFT on BlockBar.com Image Source - BlockBar

The PATRÓN Chairman’s Reserve NFT will be a cryptographic version that will be held securely by BlockBar. The authenticity record of the bottle will be held on the blockchain as a digital certificate of ownership. The buyer has an option of redeeming the physical bottle and having it delivered from the secure storage of BlockBar, safely trading their NFT version within the BlockBar.com marketplace, keeping the NFT as a bottle in their virtual bar, or gifting it through BlockBar’s new gift offering which is available on BlockBar.com. 

The PATRÓN Chairman’s Reserve NFT is priced at 1.5 ETH (Ehtereum) which is equivalent to approximately USD $4500 and is available on BlockBar.

Article by Shreya Kohli, Beverage Trade Network 

Header Image Source - PATRÓN Tequila NFT